Loading time has a huge impact on a website's success. Some of the benefits speed optimization brings:
Website speed is a term used for page loading time - a number of seconds it takes to fully load / render website in the browser. Website speed is affected by multiple factors. Key metrics that can affect website loading time are code quality, page resource (images, videos, fonts), server response time and static assets caching policy. If coding quality is bad, website will take more time to redner in the browser. Bad server response time will affect loading time by delaying the laod start time by X ms/s. Huge images and videos, and lots of fonts can also affect the overall website speed.
WordPress website speed optimization is a term used for techniques used to speed up your WordPress website. If your current website speed is not optimal, after optimization is carried out, within short timeframe you should notice improvement in WordPress speed and traffic bounce rate.
83% of people expect a website to load in 3 seconds or less. Website speed will also determine the bounce rate and sales. Slow-loading websites lead to a $2.6 billion revenue loss each year, and increasing WordPress website speed by 1s will increase conversion up by 7%.
Yes. Google loves fast and well performing websites. 47% of people expect a web page to load in two seconds or less. Google values websites that provide proper user experience. Slow websites offer poor user experience, hence lead to increased bounce rate and decreased ranking in search engines like Google.
WordPress itself is not slow. Poor coding practice of developers who coded slow WordPress websites and themes leads to poor performing websites. WordPress website that is properly coded using best coding practice will perform well. Wrongly configured servers will also lead to poor website speed, if your hosting provider has poor server response time it will affect WordPress website significally.
Website that loads in 2.9 seconds is faster than approximately 50% of other websites on the internet. According to some engines, optimal website speed should be under 3s.